The Invisible Customer With All the Money™
Once upon a time, Baby Boomers were the most coveted consumer market in the world. So, what happened?
In this brief video I invite you and your company to meet the Invisible Customer With All the Money™.
Accounting for over 50% of all consumer spending, but with only 10% of ad dollars spent to connect with them, the 50 and over consumer is the invisible customer with all the money.
With over $3 trillion dollars annually spent on the people and brands they love the purchasing power of Baby Boomers eclipses the entire Gross Domestic Product (GDP) of countries such as the United Kingdom, Russia, Italy, France and Brazil. And this audience is getting bigger. The U.S. Census Bureau expects the 50+ market to grow by as much as 16 million people in the next decade.
Compelled to do my part in positively changing how the 50+ consumer is perceived and treated, I conducted several years of research into the myths and consumer habits of the Baby Boomer market. Part of this involved my work as a spokesperson and adviser to major brands on their campaigns to the 50+ market. A lot of this work culminated into a best-selling book, the creation of a popular character called, McGranny, and three spec-commercials I wrote and produced based on her trademarked slogan, Drive-Thru, Make It Your Own®.
There’s no better time than now to connect with and profitably grow your brand with the 50 and over market. This is where I come in.
As the co-founder of a multi-million dollar consumer product company, along with years of research into the myths and habits of Baby Boomers, I am your secret weapon for where and how to Refocus & Renew Your Brand® with the most financially influential consumer market in the world.
