Meet Joanie

Hello, my name is Joanie Marx and my passion is to help you Refocus & Renew Your Life™ in the areas that matter most. I also work as a Baby Boomer Advisor and spokesperson to improve the connection between major brands and the Invisible Customer With All the Money™  

What makes me qualified to be your guide? 

For thirty years I’ve been a professional actress and spokesperson for major brands. During this time, I’ve been honored to have appeared in several national commercials and co-starred in dozens of television shows, films, and stage plays.

In addition to my career as an actress, I also founded and sold a multi-million dollar business. And like many of my generation, I’ve managed to successfully navigate the turbulent and emotionally taxing waters of caring for loved ones who have since passed on.

I believe there are no rules to living your best life, no matter one’s age. My multi-faceted career is proof that when we learn how to break the myths we were raised on we can joyously drive-thru life and make it our own!

To help people of all ages accomplish this, I launched the Baby Boomer advocacy campaign, Drive-Thru, Make It Your Own® and then proceeded to write the #1 Amazon Best Seller, “Facelifts, Money & Prince Charming: Break Baby Boomer Myths & Live Your Best Life.”


It’s one thing for me to talk about what I’ve achieved over the years and show others how to duplicate many of these accomplishments. It’s another thing altogether to alchemize the lessons I’ve learned and make them accessible for people of my generation and younger.

No one can guarantee anyone success, but I can assure you that if I had known earlier in my life what I do now, the obstacles and challenges I faced would have been a lot easier to get through. And it is this that drives me to help others avoid getting stuck on one path or having one’s talents stifled by the burden of remaining part of the status quo. 

It is from these experiences of mine, coupled with my research of other’s experiences, that I’ve gained a unique vantage point for where and how people from all generations, specifically the Baby Boomers, can discover their inner Prince Charming and live their best life – not in the past or future – but right now!


Do you know of a brand exploring new opportunities to engage the Baby Boomer market on an emotionally relevant level? Or perhaps you work for a company seeking new and authentic ways to inspire their employees’ to shine in the spotlight when it matters most? 

If so, than it’s time we connect and explore how we can collaborate and positively improve the lives of those you work with. Please contact me here, with a brief description of what you’d like to cover in our initial call, and what are the best dates and times for us to connect.

In the meantime, feel free to review the additional information on this site, such as my blog. And be sure to visit me on Facebook or Linked-In. Thank you again for stopping by and it is my heartfelt wish that my message resonates with you when and where it matters most.

Want to learn more about Joanie? Read Her Full Bio Here


“Your ideas and personable approach for fostering interpersonal communication and teamwork is revolutionary. You tailored the workshop and exercises to the needs of our bank and played a huge role in bridging a gap between genders, generations, and cultures.”

~ Alfred Munyan, Wells Fargo ~

“My mother saw you speak and said your story should be a sitcom. Out of all the speakers and performers, you were consistently the best. Thank you for being a part of our event.”

~ Megan Titus – Event Coordinator & Co-Producer of V-Day, Los Angeles ~

“You have such a gift for turning complex and emotionally powerful subjects into unforgettable moments of laughter and inspiration that people can personally relate to. By bringing the audience in with you on your journey they not only resonate with your story, but they learn to connect with parts of themselves that can have a positively life-altering impact.”

~ Isabel Storey – Co-Founder of Shine ~


“Powerful and helpful in my own transformational journey!”

“Joanie Marx has taken a subject that, until now, has remained taboo. I am actually from the generation after the Boomers and I found Joanie’s story to be powerful and helpful in my own transformational journey! The wisdom and insight Joanie brings to some really bottom line issues of self-acceptance and self-love, are priceless tools for those who are committed to a path of self-discovery.” 

~ Heather Powers, Singer/Songwriter/Transformational Coach

“New ways for baby boomers to examine their lives.”

“In her trailblazing book, I am proud to say that my colleague, Joanie Marx, not only courageously bares her soul in telling her inspiring story, but she creates new ways for baby boomers to examine their lives. Facelifts, Money and Prince Charming doesn’t pull any punches and exposes the media’s myths about the 55 and over crowd. As her producing partner on the commercial project, The McGranny Secret, I challenged her to share her truth in creating her Drive Thru Make it Your Own® campaign and that is exactly what Joanie has done in her book.  With her own engaging style, Joanie reveals the truth about love, aging and creating one’s own happiness as a baby boomer.”

~ Loren E. Chadima, Award-winning Acting Coach and Producing Partner and Director of The McGranny Secret Campaign

“Rewrites the story of baby boomers.”

“All actors – like all people – have a fascinating and inspiring story to tell. In her groundbreaking book, I am thrilled to say that a former student of Larry Moss Studios, Joanie Marx, not only inspires us to live our best lives, but she courageously rewrites the story of baby boomers by exposing the myths of our generation in a style all her own. Whether you’re a baby boomer or you were raised by parents of this beautiful generation, this book will forever change the way you look at yourself.”

~ Michelle Danner, Founding and artistic director of The Edgemar Center for the Arts