You see them everywhere you look. More socially and physically active than any previous generation in history, they carry unparalleled financial influence on our current and future society.

At one point, the media considered them the most coveted consumer in the world. Today, the 50+ consumer is perceived as unsexy, obsolete, and unprofitable.

The fact that the most sought after and valuable consumer on the planet has become The Invisible Customer with All the Money® carries far reaching ramifications. The implications affect not only the brands who ignore them but also negatively affects future generations.  

And I should know.  I’m not only a 50 and over consumer myself, but I co-founded a multi-million-dollar consumer product company, worked in Hollywood for over 30 years and authored three #1 bestselling books focused on the 50+ consumer.

I also wrote, produced, and hosted a groundbreaking 7-part series on how brands can learn to build lucrative, long-lasting relationships with the ever-expanding 50+ consumer market.   

It wasn’t long after I began research for my first book that a distinct pattern began to emerge. The media and advertisers seemed to have decided the 50+ consumer market was no longer a profitable investment.

How can this be true? The numbers just don’t add up. 

At 111 million people and growing, those in the 50 and over market are everywhere you look. Far more socially and physically active than any previous generation in history at this age, collectively they wield an unparalleled financial influence over society.

Accounting for over 50% of all consumer spending, but with only 10% of ad dollars spent to connect with them, the 50+ consumer is The Invisible Customer with All the Money™. 

But don’t just take my word for it. Check out these revealing statistics:

The Invisible Customer with All the Money® is a riveting 7-part video series streaming on Joanie Marx’s popular YouTube channel.

In each episode, three-time international bestselling author, Joanie Marx, reveals how brands can reclaim their voice in today’s evolving consumer landscape. 

With over a decade of research and expertly applying what she’s learned to the companies she has consulted with, in this groundbreaking series Joanie unravels the truth behind one of the most socially important mysteries and myths surrounding love, aging, money, and the 50+ consumer.

With Generation X already knocking on the door of the 50 and over market, the overall size of the 50+ audience is expected to grow by as much as 16 million people in the next decade, according to the U.S. Census Bureau.

Can the value of connecting with this highly lucrative and financially viable audience truly be overlooked any further? 

If you’re in charge of crafting campaigns for the 50+ consumer market and believe the myth that people over the age of 50 are slow, unsexy and obsolete, you may be prone to irrevocably damaging the credibility of your brand with a demographic that is only going to grow in size and economic influence.

HOW CAN JOANIE ADVISE YOUR COMPANY?

A graduate of the University of California, Berkeley, with a Degree in Psychology, the multi-faceted career of Joanie Marx spans both the world of Hollywood and business. With over 30 years as a full-time actress, and having founded and sold a multi-million dollar consumer product business, she knows how to represent brands and communicate a positive message when and where it matters most.

Her unparalleled knowledge and profound insights into the 50+ consumer market has also catapulted three of her books to #1 international bestseller status. 

Her latest book, “Finding True Love After 50: Create Your Best Life in an Age of Loneliness” further underscores Joanie’s innate and unparalleled ability to capture the voice and deliver value to the innermost desires of the 50+ consumer.

Whether it is through a one-on-one advisory capacity, serving as your brand’s spokeswoman, delivering a riveting online workshop to your team on how to build brand loyalty with the 50+ audience  or a combination of these options, when it comes to reinventing a brand’s relevance with those over the age of 50, Joanie uses her unique expertise and engaging personality to transform your organization’s image and message through innovative and highly cost-effective ways.

JOANIE ADVISES COMPANIES ON:

* Where and how to create multi-generational campaigns that broaden your market reach without diluting your brand’s message.

* The ‘Seven Baby Boomer Myths’ and how to reinterpret them – so as to maximize your profits and brand credibility with the 50 and over market.

* The truth about how the 50+ consumer views aging, sexuality, money, relationships and technology, and how companies can effectively leverage these views in their online and offline campaigns.

* Hot markets for 50+ consumers that range from travel, financial services, entertainment, healthcare, caregiving, self-care, clothing and online education.

* Crafting a media campaign, online and offline, with Joanie as your brand spokeswoman that fosters goodwill for your brand and creates compelling conversations around your brand and the 50+ market. 

SCHEDULE A COMPLIMENTARY CONSULTATION

Do you know of a brand exploring new opportunities to engage the 50+ market on an emotionally relevant level? Or do you work for a company seeking new and authentic ways to inspire their employees to shine in the spotlight when it matters most?

If so, call 1-818-317-4415 or email Joanie and schedule a complimentary consultation on how she can provide timely and profitable guidance on your next campaign to the 50+ market.