Hi, this is Joanie Marx. On behalf of my co-author, Peter Clark Nelson, I want to thank you for signing up for our eBook, “Invisible Customer With All the Money™”. This groundbreaking eBook is the result of a research project that explored the effects of how and why the 50+ market is being ignored and what can be done about this.
My mission is to revolutionize the way all generations perceive love, aging, success, and happiness. To help fulfill this mission, I am compelled to do my part in positively changing how the 50+ consumer is perceived and treated in the media and in advertisements.
To achieve this, I enlisted the help of Peter Clark Nelson, who was instrumental in helping me launch my #1 Amazon Best Seller, “Facelifts, Money & Prince Charming”. Peter is an author, content advisor, and has spent over 20 years working with Fortune 1000 corporations, as well as some of the best and brightest minds in a variety of industries, on ways to craft an emotionally relevant message that aligns with the heart of their customer.
Together, we conducted several years of research into the myths and consumer habits of the Baby Boomer and 50+ market, as well as how this affects both Generation X and Millennials.
In the pages of this eye-opening eBook, you will learn:
- How your company can profit from the Seven Baby Boomer Myths.
- Where 80% of boomers spend their time online and why your brand should be there.
- The most profitable market segments for the 50+ (they’re not what you think).
- How to free your brand from the ‘disengagement theory’.
- The golden rule of advertising that causes companies to lose billions every year.
- Three labels that turn the 50+ consumer against your brand.
- The mythical disease that scares advertisers from creating and launching emotionally relevant campaigns to the 50+ audience.
Here’s the link to download your copy of the eBook, “The Invisible Customer With All the Money™”.
If you know of a company exploring new opportunities to engage the Baby Boomer and 50+ market on an emotionally relevant level, I invite you to email me or call 1-818-317-4415 to schedule a complimentary consultation. Together, we will discuss timely ideas and profitable strategies on your next campaign to the 55 and over market, as well as explore the possibility of having me serve as your 50+ spokesperson.
In the meantime, enjoy the eBook and be sure to visit our Facebook page and join others who, like yourself, are ready to refocus & renew your brand with the Invisible Customer With All the Money™.